Business Domain Name – Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy
In the world of 21st century, it is no longer surprising to find that most business had already established a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good name should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long name "mysuperduperbrandflyingsite.com" can be as effective as a short name "superduper.com" depending on the context where it is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.
Having a catchy long domain name such as [http://www.dont-miss-a-thing.com] or [http://www.once-in-a-lifetime.com/] would definitely help to draw attention to your business promotion rather than promoting your website name [http://www.yourcompanyname.com] which is mundane.
When people reach [http://www.dont-miss-a-thing.com] or [http://www.once-in-a-lifetime.com/], you can communicate a short sales message before driving them to the appropriate web page.
Thus, depending on the context where the name is used, a domain name can actually help to make or break your overall marketing performance.