How To Become a Social Leader
Social media is an important component in your online marketing endeavors. In fact, it can be one of the most important channels of marketing that you use to advance your business to the next level if you become a social leader. You can set out to become a social leader by understanding the actions of social leaders.
Social Leaders Communicate
The thing some online marketers forget about social media is the social aspect. Everything is automated, and they rarely look at the results of their communication and sharing. Social leaders actually participate in their social community. Since social media feels so personal, it's really simple to participate, and you can do it from your mobile device, so why not get involved in the conversation on a seriously personal level and truly communicate with others?
They Know how to Collaborate
Many social leaders plan online events such as Google Hangouts On Air to collaborate with other movers and shakers. This is a great way to come up with new ideas for products and services. The fact that it's done in public makes it even better. One small idea posted by a reader can turn into a brand new product over night with many people contributing to the effort. Since other people contributed, you're more likely to create a product that your audience wants to buy right now.
They Freely Educate Others
On social media everything does not need to be for sale. You can freely give your ideas away and you will actually end up with more customers. It's a great opportunity to show what you know, to educate others about what you know, and then to prove that you know what you know. Others will be impressed and want to hire you because of your leadership in your niche. Sure, some people will just take the education and run with it on their own, but most will not.
They Engage on a Personal Level
When you consider that most people are engaging in social media with a smart phone or mobile device and can be literally anywhere, it becomes a very personal medium. When you send out a message, the recipient often feels it's just for them, and it can at times be just for them. If you can make people feel connected to you on a deep, personal level, your social clout will go through the roof.
They Monitor Their Buzz
It's important, if you want to be a social leader to monitor what others are saying about you and if possible, even answer the comments. Always answer everything in a positive way, no matter what type of comments are being made about you. People are watching to see how you handle yourself as a social leader and an expert in your niche.
They Understand the Technology
There are so many different social media platforms today, but it's important to understand how to properly use each and every platform. If you can not do it yourself, then you can hire experts. Probably no one person is an expert on all platforms so if you want to be seriously active on several platforms you may need to hire a different expert for each and develop some guidelines for responses for your expert to speak with your voice. Then, you want to still participate as yourself for personal conversations.
Finally, social leaders like what they do and it shows in their actions. You can see how thrilled a social leader is to be in a Google Hangout, or to participate in a guest blogging blitz or a Twitter party. They love it, and they are good at it, and they know it.