Influencing Consumer Behavior Through Social Networking
Social media has gone from being just a place to meet people and make new friends to a virtual sales floor. Whether on Twitter, Facebook, MySpace or other social networking site, you can find many businesses and sales-minded individuals putting their product on display. They are not only selling themselves, like the rest of us, but their brand. Because of the different type of appeal they wish to have, they’re are certain rules they must abide by in order to achieve the social influence they intend.
It’s very important to appeal to all in order to sell to the most. It is a number’s game so with that in mind, business leaders and other entrepreneurs must present a personality that will be liked by many.
The first step in creating an attractive profile is to make it friendly. Most social network users prefer to enjoy their time online in a relaxed manner. Pressure, in the form of multiple tweets and spam like messages, will only pressure a person to move on to the next page. We want to have our online experience be an exploratory one, we want to learn about others, we want make connections. In order to present a friendly profile, businesses should take the time to set up a complete profile by filling in all the fields. A profile without information about the operator is boring; there is nothing to hold our attention. Another important part about keeping the attention of potential clients is having fresh content. Staying up to date with the social trends is a must and will bring more users to your profile. If one person sees an interesting tweet or post on your page, they are likely to mention it to a friend and word of mouth advertising takes over.
It’s almost important to not overdo the posts and tweets as people will see it as “attention-needy.”
I don’t think it’s important to separate your personal and business accounts but actually can be a nuisance to have to juggle both. If your personal page is operated honestly without too much personal information, it might be the best way to come across as a people-friendly business owner.
Anything that might shut off any group of the population should be avoided. For example, political, religious and other controversial information should not be on your profile. You don’t want to give people a reason to dislike you as that dislike is likely to be directed at your company. The purpose of the profile is to influence consumer behavior in your company’s favor, not to invite debates.
If you end up having more than one social media site, which is recommended, you must be sure that all the profiles are consistent in what they display and represent. Different sites have different tools and it’s good to make use of them but over all, keep the focus on maximizing business.
Also, remember, whatever you put on the internet is permanent so choose wisely what you want to reveal to people. You can always delete a post but most users will have seen it before you are able to delete. Deleting can also make you look doubtful and you do not want to create doubt when trying to increase sales.
Always keep the long run in mind when you post information or tweet ideas. Present yourself as a smart, aware, worldly business owner and your business will gain the same reputation.
Social media is the modern day market place, do not miss out on one of the most effective means of influence marketing and a great tool for customer relations management. Join, but operate with care.