Integrating Traditional And Digital Marketing
The digital world is full of new ideas and strategies, but the value of the old, traditional marketing can never decrease. It is as important and effective as digital marketing. Everything depends on the target audience.
Advertisements in newspapers and magazines have the same effect as the advertisements on social media sites, however, your brand and product should determine the medium you are choosing to advertise. The strategies which are used for marketing are usually an integration of traditional and digital in most cases. Bringing both the marketing forms together creates a larger space for the customers to choose over products and brands, and this also creates a relationship of trust between the brand and the consumer.
It’s very important for the brand to take along its loyal customers from the past together with them, and using traditional marketing strategies makes sure that they don’t lose any of their old customers behind.
New mechanics are used to attract more customers but that doesn’t mean that the traditional systems were ineffective. It all boils down to what product needs to be marketed and where?
Even in this digital era, common strategies like personal selling and publicity by the old customers have been successful in holding onto the old customers and bringing in new customers as well.
Advertisements through social media, giving away sample products, surprise giveaways can attract new customers, but combining both the marketing forms together would help to create a larger customer potential and growth in the brand name and sales of the product. Inbound and outbound marketing revolve around the social media marketing. Inbound is all about attracting customers through SEO and social media marketing, and outbound is reaching the audience through various paid and natural search advertising. The limit to reach people is different for both of them. It is important to know where to use the inbound and outbound marketing.
Conventional way of advertising surely is a passive while the web marketing is active and involves the target audience. Some medium work better than the other mediums; so it only makes sense to utilize both the classic and internet marketing techniques and allows the brand message to spread across different mediums.
Interactions and exposure given by the conventional way are much larger than the social media marketing. It is important to take the old and new ideas simultaneously to reach extensive audience and to be in the competition.