New Stakeholder Social Networking – Social Networking Grows Up
Social Networking has seen a dramatic rise on the internet as Web 2.0 grabs the imagination of users. However, when you look at what people are saying to each other and how the social networking sites like Facebook and MySpace are being used it invariably at the low end of small talk. There is very little real interest that is actually said and yet still people flock to use the sites. Perhaps that's all anyone has been doing in real life, so they may never get bored.
Occidentally though a site will generate a serious talking point such as recent petitions to the UK government on petrol prices and business tax relief. These examples show the power of social networking to galvanize the online community into action and make a real difference to the world.
When this within a community is randomly spread in many different directions it has very little power or strength. However, when that community becomes focussed on a topic that really engages them, the power of that combined focus becomes extremely strong. And as the users see how powerful that focus can be, these mediums will be used more and more to direct Governments and corporations to act in accordance with what the public really wants.
Sites such as Votivation, epetitions and gopetitions are at the forefront of a movement being called Stakeholder Social Networking. This uses the power of the online social network to hold to account those people that govern, lead and sell to them. Each person in the community is a stakeholder in these areas and they are now using their combined votes to express their views and their opinions in ways that can really make a difference.
It's taking the power of a single blog, which can be influential in its own right and multiplying it many times. Many companies and politicians have already woken up to the need to take notice of what is published on line and the New Stakeholder Social Networking movement is one step closer to real-time governance, lobbying and interaction with those in power.
Stakeholder Social Networking harnesses the real power of it. When the communities become focused, a shift in power can take place. Away from those who govern and into the hands of the people.
Ultimately, Stakeholder Social Networking could have been a driver in a real shift from the voter apathy that has been seen around the democratic world in the last decade. People are waking up to the fact that their vote can be used more than every 5 years in a national election and they can have their say every day in a much more direct and interactive way.
What would you like to say if you really thought people would listen? Well now's your chance. Your vote just got a lot more important.