Online Music Promotion Advice and Things To Avoid
It's all about internet promotion. I've really focused a lot of my time this past year on how I can get some online presence. That online presence has helped me get fans from all over the country and the world. It did not happen overnight though. I had a lot of trial and error going through the whole process. I'm not a master at it by any means, but I'm definitely much further along when I first started.
You just have to dive into it and start learning and making mistakes. The best thing that I did was I learned from the mistakes of others. So many internet marketers have made the same mistakes over and over and I'm no different.
Doing Too Much
This is my biggest character flaw. I put too much on my plate. There is so much out there when it comes to promoting on the internet. Almost too much! This is where some musicians fail because they try and handle everything. They have 15 different online music accounts, and they are all thinned out.
There's only so much time in the day and you can not do it all. Instead of having 10 different music accounts and trying to spread yourself thin, focus on 2 or 3 and make it work with that.
I personally only focus on 3 or 4 main social media accounts. I use Facebook, Twitter, YouTube. I have not used my Reverb Nation page, but I think I might start doing that soon.
List of social media sites
Here are some other social media sites that are gaining popularity. I'll probably try one of these sooner or later. There are tons of other social media sites, but these are just a short list of the popular ones.
- Pure Volume
- Reverb Nation
Using a Social Media Management System
With all these choices of social networks, it's almost a part time job trying to update your status on all these accounts. I used to have a post on Facebook, then copy and paste the same posting to my FB fan page, and then paste it into my Twitter account, and then paste it again … it was so time consuming!
That's why you need to start looking into a social media management system. There are a lot of them out there, but I personally use a company called Hootsuite.
Here is what Hootsuite will do for you:
- Manage multiple social profiles
- Schedule messages and tweets
- Track brand mentions
- Analyze social media traffic
- Free quick reports
And the best thing is that Hootsuite is FREE! I downloaded it on my iPhone and it has cut down my work on social media in half. The free account will only manage up to 5 accounts, but if you have a Twitter, Facebook profile and Facebook fan page then you still have 2 more accounts left.
Here is a list of other social media sites you can manage with the free Hootsuite:
If you do not understand, then do not give up. Educate yourself and do some research. We live in the age of Google, YouTube, and forums. I guarantee that whatever question you have about online music promotion has been asked or has been written about. Looking up blogs and watching YouTube videos is the perfect way to learn how to use any social media, how to market yourself, etc …
Want to know the best way to learn and get information fast?
Just ask. The great thing about the internet is it is all about connection. People out there like to help people and want to help each other out. So just ask and you'd be surprised at what you can learn.
So you started promoting your music on your Facebook, Twitter, YouTube, and whatever you want to use and then you wait and then nothing. You send out one tweet and no one responses. You only have 9 followers and no one seems to care. Do not give up yet!
It takes time. I'm sure you've heard the saying that "Rome was not built in a day". Well, it's the same thing with your Internet presence. It takes time to grow and make that connection with people. It does not happen with one posting or one video. It's a collection of doing the small things right and it builds up over time.
Think of it as a garden. You can not just plant a seed and walk away. You have to water daily. Pick out the weeds. You have to tend to your garden. I'm sure you've heard the saying "Grass is greener on the other side". Well it's probably because other person takes care of their grass!
When you put time and effort into something you will see it grow and develop over time … guaranteed. It just will not happen in a day or a week. Sometimes it takes months to get the ball rolling, but one day after all the hard work it will pile up and the momentum will be amazing!
Be Consistent and Persistent
Like anything in your business, it will take time to grow. No business can expect to put a couple hours of work into something and then give up because it does not work for them in the first month.
The internet is here to stay. You could be one of those guys that are just old school and posting your flyer around town so the local people can see it or you can learn how to master the internet tools that are given to you. With a few clicks of the button and a good following you can spread the word about your new single, video or Kickstarter to thousands of people around the globe!
Tailor Your Internet Marketing to Your Likes and Needs
There are some general rules in internet marketing that should be followed but when it comes to the methods of marketing your music then it's all up to you. Learn the basics first and what is common practice. Jump into it and just start going at it. Make your mistakes. Learn what you like and what you do not like.
Some people are all about blogging. Some musicians strictly strictly on YouTube. Some are all about Facebook and twitter. It's all about you and what you like. Find out what you like the most and master that.
Marketing your music online and making a connection with new people is exciting and fun. This should not be a daunting task. When I work on a music video, upload it and someone from England says they like it and they become a fan, then that is what makes it all worth it. Now if you hate shooting videos and do not like being in front of the camera, then maybe YouTube is not for you.
I hope that this has helped in some way. These are things that I've learned along the way. They may or may not apply to you. Again, it's all about you and you can promote your music anyway you want. Just stop stalling and do it. Start making those mistakes and getting those fans!