Social Media: 5 Essential Tips For Slideshare Marketing
1. Keep your presentations short
It is important to keep Slideshare presentations short to make sure that people make it to the end of the presentation to see your offer, which would be at the end. When they reach the last slide, they should be eager to see more of your work, ideas or suggestions because the presentation was high value, leaving them wanting to know more. Although short can vary for different people, experts recommend 8-15 slides.
2. Use visual metaphors
Powerpoint presentations should use text concisely with each slide not having more than 7 lines of text. Presentations should complement the speaker. If you are creating social content presentations the text should be even less. Imagine yourself speaking in a room full of people. With many social norms in place, people will be attentive as you are in front and they will not walk out because that would be rude, especially if you have just started. In contrast, the online environment at Slideshare is entirely different. If your presentation does not catch someone's attention, they will move on to the next thing very quickly. To create a strong first impact, use pretty images appropriate according to your content. An effective practice is to use one large visual per slide with 1-3 sentences of related information.
3. Incorporate a call-to-action
It is very important to integrate a call-to-action in the form of a link or button so that the viewer can get a little extra value. Clicking on the link or button takes them away from the Slideshare presentation to a landing page where they may have a form to fill out to subscribe, make a purchase or to receive something else that is of value. The call to action creates possibilities to generate leads for sales, making Slideshare a valuable marketing activity with a visible ROI.
4. Use LeadShare
To generate leads from Slideshare presentations sign up for Pro account packages to use LeadShare, starting from $ 19. A lead generation form is then placed within the presentation, either in the middle or after the last slide. The pro account can get you a minimum of 30 leads in a month. You will have to use the basic version of the form that does not allow customization. The pay-per-lead function is available for Pro members through which you can customize the questions and your offer. This option will get you better leads for sales based on the responses and is not very expensive. Asking two custom questions costs $ 5 per lead.
5. Make your tags and descriptions keyword rich
Once you have completed creating your presentation, you have the option to do three things; edit the presentation title, add tags and also a brief description. Making these keyword rich like your videos and blogposts makes it easier for people to find them.