The Study Of Social Media Marketing
Online communities are demanding both researchers and marketers. The intense quantity and variety of information, quick and easy access to it, and its natural, unforced nature, are qualities that tend to be of a high importance. It's purely practical reasons, which also translates into lower costs of marketing research and other projects on the Internet. Social Media Marketing in itself also needs to develop incentives in the form of research communities and commercial practice and the data for planning strategy. What are the basic questions that the company's marketing department must answer before Social media planning strategy for the brand or product?
Where is the communication?
Knowledge of social networks is vital. The place where the content of Facebook business fan Page is stored and easily accessible, where the focus of its fans, customers, reviewers and critiques seem to be critical in planning strategies. This allows you to answer the question, about the potential of the brand community, that is, how many communities are associated with the brand and how many active members are registered. We know what the brand is. For example, it is worth creating new marketing communication with customers and potential customers, for example via Facebook Store. Such studies of brand presence on the Web is a tool and the first step for a researcher, which then knows where to direct your focus and gather material for further research.
There is also another dimension to this problem. Often the brand, that enters market, is present on the Internet to a small extent. Then we examine where they can and should arise from a marketing point of view. Find sites, forums, blogs, thematically related to the brand, where people are discussing about competition, about your interests associated with the brand and sites which focus on the company's target group.Advanced technologies will help not only to determine points on a virtual map where you talk about brands, but also to reconstruct maps of connections between them.
After recognizing where your customers talk about your say about your brand, for example, on your Facebook Business Fan Page and the issues associated with it, you can analyze the structure of these discussions. The first step is usually to find leaders. From a marketing point of view, these are the key users. Featured, author, the creators of various materials (eg Facebook Store or Facebook Page) placed in social networks and often include the owners and managers (bloggers, administrators, moderators). Cooperation with those users should be the goal of social media marketers and PR staff.