Twitter Taboos – What Not to Do on Twitter
In this article I will describe the bad practices in use on Twitter today and why they will not realize what the many proponents of these practices hope.
Twitter is used by two distinct types of Twitterers.
Firstly, there are a very large number who have joined Twitter to communicate socially with their closest and dearest and who also use the media to socialize with people of like interests. They also use the medium as their primary source of news. In fact Twitter looks to be a media which allows previously non – engaged members of society to at least become aware of current events.
Secondly, there are a large number of, for want of better words, Network Marketers who use the medium exclusively for plying their wares in an attempt to make money. It is this second group who are the subject of this article and what I wish to help in an attempt to increase their success rates and to reduce the quantities of blatant spam.
The bad practices which I will deal with are
Aggression and a lack of humor or courtesy
The fastest way to get your account suspended is through spamming. It is discourteous and annoying and will also cause followers to unfollow and block you and may even cause them to report you. It is also not going to achieve sales. What it does do is encourage 'newbys' to assume the practice works and to adopt it. If we could stop this widespread practice all of our experiences would improve.
Twitter says and I quote
"Spam: You may not use the Twitter service for the purpose of spamming anyone. What constituents" spamming "will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered To be spamming are:
If a large number of people are blocking you;
The number of complaints that have been filed against you;
If you post duplicate content over multiple accounts or multiple duplicate updates on one account
The exclusive use of automatic tweets "
Use of tweets as a blatant sales attempt
Blatant sales attempt cause followers to unfollow and block. That does not mean selling is a bad thing – its just the way you do it! Slowly slow catchee monkey is more appropriate. Also never try to sell a poor product to a follower. You must research the product first by reading reviews etc. One bad sale could tarnish your reputation.
Use of Bit.ly to disguise Clickbank hops
Links within a tweet which lead the follower directly to a sales page typically through a bit.ly or other disguised link is rarely going to lead to a sale. The immediate movement from the twitter style environment directly to an aggressive 'in your face' Clickbank sales page simply will not work! The problem is there are many marketers and coaches who profess this to be a successful sales method without the investment in a website or product. Again there are more and more 'newbys' practicing this because they are told it will be successful.
Having automatically generated messages leading directly to a sales page
When sending a direct message to a follower usually in greeting them, do not send a sales page link in that message. It is really outputting. Everybody does it but it does not mean its right or effective. Tell them about you, refer them to a personal URL if you want but not directly to a sales or opt-in page. Even more effective ask them about them?
Copying others failed strategies
Do not assume just because everyone else is doing it is right or effective. Remember 90% of Network Marketers fail! Many of the very successful Network Marketers tweet because it is there and currently in vogue and they have to keep trying new strategies. Look out for the new up and coming marketers who have cut their teeth and learnt their trade on Twitter. If you must copy, copy them!
Growing accounts too aggressively
It is easy to fall into a practice of recruiting as many followers as possible so that you can grow your list as large as possible in the shortest period of time. The first downside of this practice is that you can be blacklisted by twitter and have your account suspended. This obviously will undo a lot of work. It is difficult to be prescriptive on how many new recruitations per day will break the guidelines but you should probably recruit no more than 300 new followers per account per day. Equally you should not flush too many per day. I would suggest probably no more than 300 every 3 days.
It is for this reason you should open multiple accounts. I know it is attractive to have an account with 50000 followers as it becomes self generating and you attract fans without any recruitment but it is safer and quick to build 25 accounts with 2000 followers each and less painful if one gets suspended. Twitter says of conduct that is deemed to be spamming, and I quote
"If you have followed a large amount of users in a short amount of time;
If you have followed and unfollowed people in a short time period, particularly by automated means;
If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
If you have a small number of followers compared to the amount of people you are following; "
Use of Blanket rather than targeted recruitment of followers .
When setting up your account you only want to attract followers with similar social interests or those with a business interest in the same niche market. You can do this in a number of ways but the easiest is through careful description in your bio and the free twitter search facility. Using this facility you can really identify very specific followers who will serve you as part of your targeted market well into the future.
Avoidance of the above No-No's would make the world of Twitter a more interesting place and certainly a more rewarding place for us all.