What Is Twitter And Why Should Marketers Care?
If you're a marketer- in one way, shape or form – and you've ever wondered "what is Twitter and why should I care," then you're going to be glad that you found this article. That's because it offers up a simple explanation of what Twitter is and why it is important to you.
First of all, Twitter is a "microblogging" webiste that allows its users to share short messages (no more than 140 characters) with other Twitter users about anything and everything they want to talk about.
Those messages – or Tweets, as they are called – range from the wretchedly banal ("I am having a bath right now") to the deeply distrubing ("Government soldiers have stormed the square and are beating protesters with clubs") and all points in between
Anyone with access to the Internet is free to join and use Twitter.
And many have, as recent estimates put the total number of Twitter accounts somewhere between 150 and 200 million.
Moreover, Twitter's users are extremely active. The total number of Tweets that have been shared on Twitter since its inception is approaching 30 billion, as of this writing.
When you combine Twitter's widespread popularity and extraordinarily high levels of activity with the fact that Twitter makes it possible for any Twitter user to see – and potentially connect with – anyone else who uses Twitter (from political leaders and movie stars to local business and your friendly neighborhood librarian), you should start to appreciate the importance of Twitter as a marketing avenue.
In other words, Twitter makes it possible to build up lists of people – known on Twitter as Followers – that you can then begin to communicate with, build relationships with, and refer to some content on your website (among, course, other things ).
And, although Twitter has many rules governing its use, it does make it possible to build up a list of followers fast. In fact, it's not uncommon for fresh accounts to go from zero followers to tens of thousands over the course of a few short weeks.
Think about what a list of ten thousand or a hundred thousand people could do for your marketing efforts, especially if that list was made up of people who shared some common interests – sometimes in a recreational activity or favorite food or, still still of course, in the type of business you're in or the types of products and services you offer.
Now that you've got an answer to your question "what is Twitter and why should I care …"