Why Use Video Marketing in Your Internet Marketing?
Why do we use video marketing? Does video marketing work? Will it work for me I am certainly not an actor? Video marketing is basically free. There are limited costs to use services that blast your video across the internet. With a basic webcam on your computer you can make basic videos. Step up to a flip cam or video camera for under $ 200 and your video quality will increase dramatically, plus the bonus of being mobile. Shoot your videos on the playground with the kids or on the beach with your family or the list just goes on, and on.
The best part of video marketing is people get a chance to meet you up close and personal. You should always be professional, but not too stuffy. In the beginning you will make a lot of mistakes. Do not be too critical of yourself. Above all persevere and keep trying. It will show when people visit your channel and they see you progress in your filmmaking. Things to remember when making your videos;
- Smile and be friendly
- Look at the camera
- Try not to appear as if you are reading a script, in other words do not stare at your list
In the beginning you will need to tape a script to your tripod. I know I just said to not appear as if you are reading a script. Some people put bullet points on for a script. I find that I tend to ramble if I do not have a order in which to present what I have to say. Some people are natural public speakers it just comes more natural to them. It does not mean you can not do it. People are looking for honest people to hook up with, so be yourself. The long and short of it is video works, and it is very, very cost effective. The numbers are like this, 52% of people who watch a sales video, take action. Fifty-two percent that is an almost unheard of conversion rate.
When making your video do not actually try to sell or pitch the viewer. Your objective should be to give facts, and point them in the right direction. Think about it, what do you do when someone starts in with the hard sell, you probably hang up or turn them off. I know that's what I do. Be very open and honest with people. Share relevant information that they can use to make there business better. Remember to always give them more than they are expecting.
In closing, video marketing is an excellent form of marketing. It is like the energizer bunny, it keeps going, and going. So get out there and make a video. Have some fun with it. Your business will prosper and you get to enjoy working. To your ultimate success!