Why You Should Get A Social Media VA
Seeing their business in bloom is one of the best things that can happen to an entrepreneur. The journey to success, however, is a laborious one, made even harder if you work on it on your own. This is why many SME owners have hired or at least thought of hiring virtual assistants to help make their lives easier and less time-consuming.
One of the most common jobs that VAs are hired for is social media management and marketing. At first glance, handling social media tasks doesn’t seem to be a heavy burden. However, the job is not limited to simply posting, liking, and replying to comments.
Do you find yourself spending too much time on Facebook or Twitter instead of on developing your business? If so, consider the benefits that you can reap if you get yourself a virtual assistant for the job:
You Can Let Them Work On Things You Aren’t Good At
Do you prefer creating content rather than interacting with people online? You can delegate those kinds of tasks to someone who’ll do it with more gusto. If you have a VA with initiative–which they ought to have in the first place-they can even suggest better ways to market your product or services. Or if you want to start an advertising campaign on social media platforms, they can take care of that for you, from the ad creation down to the boosting.
They Can Analyze Your Insights More Closely
Successful management brings about results such as more page likes, followers, views, etc. In a nutshell, it brings about better brand awareness. In turn, this will lead to return on investment.
But can be done for your social media pages to gain more popularity?
You study the insights.
Insights help you understand your audience. You can find out which demographics are actually responding to your posts, or how your videos actually perform, and if your competitors are doing as well as you are.
Of course, not every business owner has the time to study what kind of posts get the most likes, or what is the best time for posting. A VA has the time for that – it’s part of their job, after all.
You Have Less Problems To Worry About
Perhaps one of the biggest perks of having a VA is this: No longer do you have to fret about how to reply to an angry customer (although you still have to deal with whatever the problem is on the actual business end). Late responses to PMs are a thing of the past too, given that you have an efficient assistant.
You also don’t have to think about paying for their taxes and other work benefits. All you’re paying for is the job they’re handling for you.
You Can Focus Better On Your Business
Social media can take up massive amounts of our time, whether we like it or not. Scheduling posts, studying insights, interacting-they can take away the focus you need for your actual business. Take away a non-core operation, and you will find yourself able to concentrate better on improving your core activities, therefore improving your business.
The saying of “No man is an island” rings true especially in business. Though there are many who would prefer to achieve success and do all the work by themselves, it is practically impossible. You do need people to help you lighten the load on social media tasks, and a virtual assistant is one of them.